When you dive into the world of a startup business, one of the toughest things to replicate is your passion for the world you’re trying to create. Like P.T. Barnum in “The Greatest Showman,” often you’re the only one who can look at an empty warehouse or a grown-over plot of land and see your
If you earned a Bachelor’s Degree in college, then—even if you were expected to create a thesis before you graduated—your degree was likely in at least a somewhat general field. For example, if you went to business school, you may have earned a degree that was generally focused on Finance, Accounting, Marketing, Management, or Operations.
In the real world, the term “stickiness” usually applies only when we’re deciding whether or not to sit down on a particularly grungy seat on the subway. In the world of Internet marketing, to be sticky is to be successful. If your website is sticky, it means that visitors aren’t clicking on it and then
Getting your startup business off the ground can take a Herculean effort of money, work, risk, endurance, and love. Unfortunately, your business is only as good as its momentum. Opening the doors doesn’t guarantee you are making even one sale, and Monday’s energy can be ultimately undone by a terrible Tuesday. Startups need to perpetuate
If you’re reading this, you’ve likely got a fantastic idea for starting an online business. One little problem: You already have a full-time job. Meshing a brilliant side hustle with your standard 40-hours-a-week bread-winning occupation might seem like a strong mixture to concoct. But done with careful planning, just enough transparency, and a commitment to
If you are an individual who has decided to start your own business, you will soon be expected to have a wide variety of different skills. Though there will likely be some things that you need to get more help from other people than others, being in charge of a new business will be much